Samples
Social Media Engagement
During National Literacy Month, Voltage Communications managed and produced a real-time Twitter chat providing parents with reading tips and book recommendations from experts at KinderCare® Learning Centers and a local public library.
Crisis Response
Voltage Communications led the creation of a KinderCare® social media response process, coordinating stakeholders including PR, Legal, HR and Customer Care to balance risk mitigation while ensuring swift response to customer concerns.
Content Management
A three-part content management program -- including an archive, a planning calendar and an expert panel -- established a sustainable content generation engine for KinderCare® Learning Centers.
Brand Positioning
Columbia Sportswear wanted to articulate the unique brand attributes of the premium Titanium™ product line, and clearly differentiate it from the company's other active outdoor apparel.
Promotional Video
As part of a partnership between Columbia Sportswear and Discovery Channel, scripts for a series of promotional videos with "Survivorman" star Les Stroud communicated the benefits of Columbia's outdoor performance technologies.
Radio Advertising
Several 15-second radio advertisements aired in major U.S. markets -- including this spot on 101.9 The Mix (WTMX-FM) in Chicago -- to attract parents with infants and toddlers under age 3 to a KinderCare® Learning Centers open house.
Advertorial Copy
T-Mobile, a major wireless service provider, wanted to boost holiday sales of early camera phones by communicating the benefits to consumers in this advertorial newspaper article.
Broadcast Radio
During a period of aggressive retail expansion, Columbia Sportswear promoted its new outlet stores with broadcast radio advertisements across North America – including this spot on K-Rock 105.7 (CIKR-FM) in Kingston, Ontario.
Consumer Sales Poster
This point of purchase (POP) poster for KinderCare®, the nation's leading early childhood education and care provider, highlights a personalized gift idea for a special day and makes an emotional appeal to parents to purchase.
Partner Extranet
Microsoft created the Windows® Mobile Resource Center, a password-protected partner extranet designed to help wireless service providers generate increased mobile data revenue by deploying Windows-based smartphones.
Direct Mail
Nearly 70,000 direct mail pieces were sent to parents in four major U.S. metro markets, inviting them to an open house event to learn more about the infant and toddler programs at KinderCare® Learning Centers.
Specialty Retail Magazine
A two-page advertorial about Columbia Sportswear's winter products appeared in the marketing magazine for DICK's Sporting Goods, a major specialty retailer. The publication was sent to more than 200,000 consumer households nationwide.
Technical User Manual
Columbia Sportswear developed innovative new cold weather footwear and the company needed a technical user manual to explain proper usage and protect against legal liability.
Employee Recruitment Campaign
PR agency Waggener Edstrom Worldwide wanted to communicate to job candidates the exciting career opportunities at the company and illustrate a typical day at work through a series of employee vignettes.
Product Advertising
This full-page print advertisement for Columbia Sportswear's casual footwear appeared in South African publications and illustrates brand enhancing messaging, enticing product copy and clear benefit statements.
Sales Brochure
PR agency Waggener Edstrom Worldwide sought a series of sales brochures to communicate its expertise in several practices, including public affairs and corporate communications, as part of a companywide rebranding campaign.
Case Study
Event management agency Henry V wanted to highlight a yearlong mobile marketing tour for client Tillamook Cheese. A case study and a series of event industry award entries showcased the successful national tour.
Email Newsletter
Columbia Sportswear reached out to more than 100,000 email newsletter subscribers each month with product information, seasonal gift ideas and encouragement to have fun enjoying active outdoor recreation.
Breaking News Journalism
Corey Grice previously chronicled issues and trends concerning major technology companies as a reporter at CNET Networks, a global interactive news media company. He wrote more than 1,500 articles in three years.
